Assignment for MBM and MIBM students.
Artefact topic: Applied Research Design
Please prepare an answer for the following scenario. You need to answer all three sections. Your answer should fit in the boxes provided. The word limit is 400 words.
Please answer the following questions:
Section A. Assuming that you want to implement a survey design, describe the sampling strategy that you will use and explain how you plan to conduct the study (describe research population, sampling frame, sampling strategy and execution plan in detail) 40 points
Section B. To incentivise participation in the survey you are offering participants a 10% reduction for their next annual subscription. What is the minimum number of people that you need to contact, to give you the required sample size to be able to make a claim about your customer base with 95% confidence level and accept a 5% margin of error? Explain the basis of your decision and the assumptions you made (20 points)
Section C. Design a small questionnaire (8 questions) to capture questions that you could ask in this survey (40 points)
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