Business Marketing Plan



Don't use plagiarized sources. Get Your Custom Essay on
Business Marketing Plan
Just from $9/Page
Order Essay

Business Marketing Plan


Isaiah Cummins

Destiny DeLeon

Khoa Do

Cesar Gil

Julia Mitchell

David Pancardo

Nick Stader





Concept: Gas Prices app based on price, location near you, e-vehicle charging stations, station star ratings



() Executive Summary (Cesar)

A one to two page summary of your entire project

  1. Introduction (JULIA)

This should include some background information about the market and the product you have in mind.

  1. Brief Description of the Product (JULIA)

Here, you should provide a brief description of your product concept. You don’t need to go too much into the details; just what your product is and what is special about it.

  1. Industry Analysis (ISAIAH)

Industry refers to the set of sellers, so here you should talk about the size of the industry, the trends, different competitors, their market shares, strengths and weaknesses, and the general structure of the industry.

  1. Market Analysis (DESTINY)

Market refers to the set of buyers, so here you should talk about the size of the market, trends, market segments, buyer behavior, and motivations.

  1. SWOT Analysis (Destiny)
  2. Marketing Strategy (David)
  1. Marketing or Business Goals

You may want to address your goals in terms of profitability, market share, etc.

    1. Detailed Description of the Product

Give a more detailed description of your product and what is appealing about it. You are still talking about the core product here.

    1. Target Market

Specify your target market and why it is an appealing segment for your product.

    1. Marketing Mix
      1. Product

Here you can provide all the technical details of your product, and its various forms.



      1. Price

Provide the price for your core product and also for any variations you may be offering.

      1. Place

Describe how you plan to distribute your product.

      1. Promotion

Provide your advertising and promotional strategies. In light of the increasing importance of social media, every attempt should be made to use it, but only to the extent it is meaningful.

  1. Financial Analysis

You can highlight the key financial figures here to show that your proposal is financially viable. While the technical details go in exhibits, you can use key figures from the exhibits to make a coherent argument here. At the very least, you should include break even analysis and a pro-forma income statement. Beyond this, you are welcome to add anything that strengthens your report.

  1. Conclusions (David, ?)

Here you can provide any concluding thoughts on your presentations


Table of Contents



Executive Summary                                                                                           5

Introduction                                                                                                       7

Industry Analysis                                                                                               8

Market Analysis                                                                                                 9

SWOT Analysis                                                                                               11

Marketing Strategy                                                                                          14

Conclusion                                                                                                       20

References                                                                                                        21





Executive Summary

Fuel Up is a new app founded by a company implementing prices, locations, electric vehicle charging stations, star ratings, and more. The usage of this app is for people to find the right gas station for their vehicles with their preferences with these selections on the app. This app will be easy to use, effective, and efficient for people that drive on a daily basis to work, school, and other places. Instead of driving to the nearest gas station, this app will guide and help drivers choose the gas station they prefer and need.

The Industry

            Mobile gas apps, such as Fuel Up, are on the rise consistently growing every year in this industry. Not only are these apps growing, but oil and gas companies in the U.S. are taking advantage of this opportunity and investing their money into this product. Between 2015 and 2020, the oil and gas industry’s spending on mobile apps increased by $11.7 billion (Groden-Morrison, 2018). In this era, with the improvement of technology, more and more people, especially millennials, use mobile apps on their smartphones for clothes, food, gas, and more. According to, , a study has shown that 73% of millennials use mobile apps to pay for gas.

The Market

            This mobile app will mainly concentrate on drivers and smartphone users that will show them every detail and preferences on gas stations that they need in one single app without having to search all over the place on the internet. The number of smartphone users are rising each day and now, the majority of people have a smartphone device they can use for apps such as this one. In an age of technology, approximately 80% of Americans own a smartphone, with individuals aged 18 to 49 dominating those statistics (Pew Research Center, 2019). As gas prices vary from different gas stations, people would be intrigued to use the app in order to compare prices from various gas stations in order to save money. As of 2020, “the average American household was expected to pay $1,935 on gas,” (Bomey, 2020).

Strengths and Weaknesses

            For the consumers, this app will only cost a person $0.99. This app is very beneficial with an easy navigation system, easy access with the internet, inexpensive, and other advantages with the usage of this app. This will be beneficial for the producers by being in a large market that is continuously growing with app development. Although this app is very beneficial to consumers, this app will be expensive for the producers. This app will use many resources in order to be well developed, reliable, and effective for our customers. Even with this in mind, there are many great opportunities for this app being a large target market such as expansion of the app, other app developments, and partnerships, and more. While there are many opportunities, there can be threats to this development such as gas station companies creating similar apps for their own gas stations for their own profit and customers not needing to use our app anymore.


  • Increase profits after our 2 year break even point
  • Top tier app within the app store of all apps used
  • Advertisement and promotion through partnerships with social media apps
  • Staying relative by adapting to trends and popularity with other apps





Fueling up at a gas station is an experience that most consumers don’t look forward to. It’s an uneventful and sometimes even dreadful experience knowing that filling up your gas tank can cost you between $40-80 each time depending on the vehicle and location. Because filling up their gas tank is a common and necessary expense that the majority of Americans experience, we decided there needs to be a better way to find the best gas prices and get the most for your money.

Therefore, Fuel Up was born. A simple, efficient and easy way to compare gas prices at your fingertips. Fuel Up eliminates the frustration of guessing which gas station offers the best gas prices. With Fuel Up, consumers can fill their gas tank with confidence knowing that they’re getting the best price possible.


Brief Description

Fuel Up is a mobile app that compares the prices of nearby gas stations and electric charging stations. The application also allows users to rate and review gas stations, so other users can select where to fuel up based on previous customer reviews. The purpose behind Fuel Up is to eliminate the guesswork that typically goes into selecting which gas station to fill up at. Long gone are the days of driving around town to find the best price or filling up your tank to hop on the road and find a better price five minutes into your drive. Users can input their current location and the app will automatically pull up a price comparison of all the nearby gas stations. It’s a quick and easy way for users to save money while fueling up!



Industry Analysis

The industry for mobile gas apps has grown exponentially over the past few years.  Between 2015 and 2020, the oil and gas industry’s spending on mobile apps increased by $11.7 billion (Groden-Morrison, 2018).  Real-time information is very important for this industry, and mobile apps are able to take advantage of the information and share it with consumers. According to, , a study has shown that 73% of millennials use mobile apps to pay for gas.  This percentage is going to keep rising, especially with the advancement of technology and smartphone usage. Gas spending in the US is expected to increase to $325.6 billion, which is up 16.3% from 2020 after Covid-19 caused a huge decline in gas spending (Wayland, 2021).

Some of our competitors in the mobile gas app industry are GasBuddy, AAA TripTik, Route4Me, iGasUp and Carticipate.  GasBuddy is our top competitor for apps to save money on gas. They offer savings at 150,000 gas stations across North America and over 90 million people have downloaded the app.  One of their strengths is their diversification, offering over 20 ways to save on gas.  Their weakness is that they do not have any information about electric charging stations.

Overall, the demand for gas saving apps is growing rapidly, especially following the pandemic.  More people will be driving which means more people will be spending on gas.  Gas prices have also been rising, so consumers will want to use an app to help them save money on gas. The mobile gas app industry is very competitive; however, Fuel Up has features that no other app has.




Market Analysis

Based on two main market segments, Fuel-Up will focus its efforts on smartphone users and vehicle drivers (electric and gas). This will include drivers aged 16 and up, and anyone who surfs the internet on their smartphone. Our application will meet the needs of price conscious consumers by providing unique options in accordance with their driving habits.  Instead of vague internet results, our target market will be satisfied with concise information that is all in one place.

In an age of technology, approximately 80% of Americans own a smartphone, with individuals aged 18 to 49 dominating those statistics (Pew Research Center, 2019). These numbers are expected to grow in the future, expanding the market for mobile applications, such as Fuel-Up. This market segment will be more inclined to spending money on goods and services, based on the knowledge that many users average about three hours of screen time on a daily basis (MacKay, 2019). Fuel-Up will capitalize on this segment by considering consumer habits and ensuring that we appear on their screen.

At this point in time, the majority of drivers use gas-powered vehicles. As gas prices increase, drivers will be more inclined to search for ways to save money while comparing prices for this necessity. Gasoline consumption for cars varies per person but it is common for most individuals to fill their tank at least twice a month, more often for commuters. As of 2020, “the average American household was expected to pay $1,935 on gas,” (Bomey, 2020).  However, today’s social climate is leaning towards green initiatives, primarily reducing emissions and pollution. With an increase in electric vehicles rising over the last few years, research suggests that we will continue to see an increase in this market (International Energy Agency, 2020). This leads us to infer that additional charging stations will surface across the country, expanding the functionality of Fuel-Up.



SWOT Analysis


This prospect has many advantageous elements that come together and provide a strong base for opportunity.  At a low price of $0.99, potential customers will not have to worry about breaking the bank for our services. Since our product is web-based it can be accessed from any mobile device as long as there is internet access. Furthermore, the user friendly design will appeal to the eye and provide easy navigation. One of the app’s main features will also present the most cost-effective options, allowing users to save money. Another strength is how easy it is to enter the mobile app market since it is so large and continuously growing. App development has become popularized and can reap large profits.


Although app development is very profitable, it is also very costly. A proper app utilizes a lot of resources and manpower including coding, design, graphics, and investment. This is a capital intensive investment, ranging from $5,000 to $500,000 (Redka, 2021) depending on the complexity of the design. Consistent updates and bug fixes should also be taken into consideration, meaning our work will not be done after launching. Since we want the app to be user-friendly, we do not want to add too many confusing bells and whistles. Accordingly, there are only so many features we can provide as we are limited to gas and electric fueling stations.  Another weakness is the possible rejection from app stores. Mobile apps are submitted for approval and are put under review to ensure user safety. Additionally, these app stores will collect a percentage of our sales for allowing us to operate on their platform, taking away from our profits.


This industry presents many opportunities. With a large target market, our app has plenty of room to grow its customer base after launching. Gas is a necessary expense, and electric charging is on the rise, assuring that our services are far from becoming obsolete. We can also expand and develop other apps as revenue comes in and Fuel-Up grows. Fuel-Up can also partner with companies in similar industries such as racing, truck driving, and car manufacturers. This will be a great advantage as brand recognition will help with exposure to the general population, allowing us to expand our horizons and become a top-rated app.


Competitors are an immediate threat, especially at the beginning of our operation. There are a few top competitors such as GasBuddy, Gas Guru, and other apps belonging to their respective gas station companies. These apps have already been established and have developed their customer base. There is also the threat of new entrants that can over saturate the vehicle market. Bad reviews and media coverage should also be taken into consideration. Our executives and representatives need to be mindful of  their actions as they reflect our values and can damage our reputation. Our large capital investment is also a huge risk. Failure to produce sales can result in big losses for investors.






























Marketing Strategy

Business & Marketing Goals

  • Break even within the first 2 years from app release.
  • Increase profits by 15% after breaking even
  • Reach 10,000 app subscribers by the end of the first year
  • Increase consumer interaction by 20% on a quarterly basis
  • Reach at least 50K reviews within the first year
  • Reach Top 100 trending apps on the appstore for Apple IOS & Android Play within 3 years
  • Attain a 5 star app rating
  • Expand the free version app to a premium version with a price
  • Adapt to trends in social media by marketing app on popular social media platforms

Detailed Description of the Product

Tired of finding a better price for gas after just filling up the tank, well look no further, Fuel-Up is for you. Fuel-Up is not your ordinary gas price app, our app allows users to access gas prices from nearby gas stations and locate nearby electric vehicle (EV) charging stations. WIth the applicable filters on the search bar, this feature will allow users to select their preferences.  With the users’ location permission, Fuel-Up will locate different ratings of nearby gas stations, ranging from 5 star rating down to 1 star rating. In addition, Fuel- Up App will have different tab accessibility allowing users to select the type of service they are searching for. Whether it is locating the nearest gas station, EV charging station, or best rated location, Fuel- Up contains all the information users want to access. Instead of going through the hassle of searching through the web for the nearest gas station that will unlikely provide accurate gas prices, our mobile app makes it simple and easy for users to access this information on their smartphones. Fuel-Up also gives users the ability to submit inaccurate gas prices and upload the correct prices. By leveraging the users’ real-time price uploads, our app is able to provide the most accurate gas prices from any location. By selecting the gas station of choice, the app will automatically redirect users with map directions within their smartphone to guide them to that chosen gas station. What makes our app stand out from the rest is simply the easy accessibility within the app, the features developed for the app make it easy and convenient to use. Say goodbye to paying higher prices for gasoline, Fuel-Up will find the cheapest option near you.

Target Market

  • Smartphone Users
    • There are over 3.2 billion smartphone users, the accessibility to Fuel-Up will be no issue.
    • The average American checks their phone every 12 minutes
    • Fuel-Up is available for both Apple & Android users
  • Electric Vehicle Owners
    • From 2017 to 2018 EV sales rose 80% in the U.S. alone
    • Under the Biden administration, the campaign of reaching net-zero emissions by 2050 is supporting the increase of EV production and charging infrastructure
    • We expect to see a rise in charging stations available worldwide, our app will target this market with our feature: EV charging station locator
  • Gasoline Vehicles Owners
    • Study from 2019 shows Texas and California as the two largest gasoline consumers in the U.S. Texas with 41.5 million gallons per day and California with 38.53 million gallons per day. According to this study about 58% of gasoline consumption is due to the transportation sector
    • Fuel-Up will target cities with a higher gasoline consumption due to transportation




Fuel up helps you save time, effort, and money before you hit the road. The app helps you find the best gas prices and the best charging station nearby quickly.

 Gas Features:

  • Get the free Fuel Up card and pay for gas and charging stations. Save your time and earn points on every purchase you make and get the rewards.
  • Find the cheap gas prices nearby.
  • List all any types of fuel, regular, midgrade, premium, and diesel.

EV Features:

  • List all EV plug types including Level 1, Level 2, and DC Fast Chargers like Tesla Superchargers, CHAdeMO, and SAE/CCS.
  • Help find the nearest charging station that is compatible with your electric vehicles.
  • Notifications and alerts of all the charging stations nearby.
  • Add all the stations along with your road trips.
  • Save times paying charging with the app.




  • Save up your time downloading our app on the app stores and Google stores for free.
  • Download an app today and get a Free 30 day trial of your subscription.
  • Subscription to our app to unlock more best features at only $0.99/ month and cancel us at any time on the App Store and Google Store.



  • Our product is only available at App Store and Google Store.





Our main focus to promote is social media. We plan to partner with Facebook, Twitter, and Instagram to promote our app. We want to keep customers interested and engaged with industry information, product updates, and event notifications.


  • We plan to partner with Facebook, Twitter, and Instagram to promote our app.
  • We plan to advertise 10-second videos through social media.
  • People who watch the videos and click the download button via social media will get a free subscription for 1 month.
  • We also advertise a 10-second video on Youtube and sponsor the famous Youtuber to promote our app


To conclude, it is vitally evident that there is a tremendous growth in the app generation and what they can truly provide to the consumers. This app will provide a groundbreaking layout that can bring forth a new way to find the best gas prices based on location and price. The overall target audience of this app will bring together almost every individual that is of age to drive a vehicle. The app price of $0.99 will be very enticing to individuals because of the possible money that they can save from the resources that they provide to them. All of this considered, it shows that the purchase of our app can only provide benefits to our consumers with very little problems from the consumer side.



Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay GET A PERFECT SCORE!!! smile and order essay Buy Custom Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]