Your Company name: Pepsi Co
Go online and get the latest couple of annual report (10K filing) for your company, as well as the other companies in the strategic grouping (Coke & Dr. Pepper, Monster). Read through it and take some preliminary notes. (Note: YOU MUST USE THE SEC’S EDGAR DATABASE AT https://www.sec.gov/edgar.shtml TO GET THE LATEST10K AND COMPANY DATA.
Link Provided for Pepsi: https://www.sec.gov/Archives/edgar/data/0000077476/000007747621000007/pep-20201226.htm
Remember, the information you are looking for is in almost definitely in the annual filings (10Ks) for the competitors in your strategic group. Make sure you discuss Net Income, Quick Ratio, Return on Assets, Return on Equity, and Total Revenue.
|COCA-COLA||PEPSICO||MONSTER BEVERAGE||KEURIG DR. PEPPER|
|Return on Assets|
|Return on Equity|
Compare your company to the other companies and to the group average. Where is it stronger than, or weaker than, the others? Note any items you find in your list of strengths and weaknesses (see below).
Based on the information you have for your firm, plus what you have for your firm’s competitors, note any areas where your company might be stronger or weaker than the competitors mentioned earlier, or the group average.
Again, these will be used when you build your create a list of at least 20 strengths and 20 Weaknesses that apply to your firm in particular, as they relate to other companies (strengths and weaknesses are only factors if they cause the company to be significantly different from other specific companies or the group average.).
Note: Begin each with the name of the company, then “is stronger than” or “is weaker than”, then either “the industry”, “the strategic group”, or a particular company, and (finally), HOW they are stronger or weaker (“in terms of net income”, “in terms of total revenue”, etc.) For example, one might say that “Walmart has a stronger ROA than the strategic group average” or “Trader Joe’s” is stronger than the average company in the strategic group in terms of consumer loyalty”.
Strengths and Weaknesses do NOT apply to the entire group, but rather apply mostly to YOUR company. They are clearly in the control or influence of your company. They are discussed ONLY as they relate to competitors and/or strategic group averages. They are NOT something the company can choose to do. That is, they are not actions a company can take, has taken, or is currently taking.
References and citations are required. APA format
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