Compare your firm’s strategies and strategic objectives

Your Company name: Pepsi Co

Go online and get the latest couple of annual report (10K filing) for your company, as well as the other companies in the strategic grouping (Coke & Dr. Pepper, Monster).  Read through it and take some preliminary notes.  (Note:  YOU MUST USE THE SEC’S EDGAR DATABASE AT https://www.sec.gov/edgar.shtml TO GET THE LATEST10K AND COMPANY DATA. 

Link Provided for Pepsi: https://www.sec.gov/Archives/edgar/data/0000077476/000007747621000007/pep-20201226.htm

 

2. Compare your firm’s strategies and strategic objectives to those of the other competitors in your strategic group (Coke,Dr Pepper and Monster). What issues do you note? Are they struggling toward the same markets, similar objectives, and similar business models, or, are they completely different? (NOTE: What you are doing here is comparing the areas, strategies, markets, etc., in which your company is actually competing with other companies.).
3. use Google and find out what you can about any serious issues the members of the firm’s Board of Directors might have. What did you find? Note: What you are looking for here are ethical and legal violations committed by members of the Board of Directors, which would be listed as weaknesses for your company.
4. Based on information from the annual report and/or 10K, how would you describe your firm’s current financial condition? it is acceptable to stick with those that are being reported by the company that you are reporting on, or those that are reported by other competitors in the industry?

Remember, the information you are looking for is in almost definitely in the annual filings (10Ks) for the competitors in your strategic group. Make sure you discuss Net Income, Quick Ratio, Return on Assets, Return on Equity, and Total Revenue. 

5. Create Table 1 for your financial analysis in the following format: (Note:  Make sure all cells across each row are in the same units of measure, format, etc.) data can come from Pepsi’s 10k from 2020 (find on yahoo finance, wall street journal, sec.gov)

	GROUP AVG	COCA-COLA	PEPSICO	MONSTER BEVERAGE	KEURIG DR. PEPPER
Total Revenue
Net Income
Net Margin
EPS
Market Capitalization
Revenue/Employee
Quick Ratio
Return on Assets
Return on Equity

 

 

 

 

 

Compare your company to the other companies and to the group average.  Where is it stronger than, or weaker than, the others?  Note any items you find in your list of strengths and weaknesses (see below).

  Based on the information you have for your firm, plus what you have for your firm’s competitors, note any areas where your company might be stronger or weaker than the competitors mentioned earlier, or the group average. 

Again, these will be used when you build your create a list of at least 20 strengths and 20 Weaknesses that apply to your firm in particular, as they relate to other companies (strengths and weaknesses are only factors if they cause the company to be significantly different from other specific companies or the group average.).

Note: Begin each with the name of the company, then “is stronger than” or “is weaker than”, then either “the industry”, “the strategic group”, or a particular company, and (finally), HOW they are stronger or weaker (“in terms of net income”, “in terms of total revenue”, etc.) For example, one might say that “Walmart has a stronger ROA than the strategic group average” or “Trader Joe’s” is stronger than the average company in the strategic group in terms of consumer loyalty”.

  Strengths and Weaknesses do NOT apply to the entire group, but rather apply mostly to YOUR company. They are clearly in the control or influence of your company. They are discussed ONLY as they relate to competitors and/or strategic group averages. They are NOT something the company can choose to do.  That is, they are not actions a company can take, has taken, or is currently taking.

• Examples (i.e. “XYZ company is more vulnerable to currency exchange rate fluctuations than most of the other companies in the strategic group”).
• XYZ is stronger than the other companies in the group in terms of brand image (Citation 2020).

References and citations are required. APA format

 

 

 

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