Discussion on advertising creativity

Sample 1 & Need responses 1

Hello everyone, the keyword I chose for this week’s discussion is advertising creativity. According to the textbook, I understand that advertising creativity is creativity and is probably one of the most commonly used terms in advertising. Advertising is often called creative. People who develop advertisements and commercials are called creative. Advertising agencies have also gained reputation for their creativity. Perhaps so much attention is focused on the concept of creativity, because many people think that the specific challenge for those who develop an advertising message is creativity. Their job is to transform all the information about product features and advantages, marketing plans, consumer research and communication goals into a creative concept to bring advertising messages to life.
For advertisers, reading can be a bit frustrating, but research shows that only 16% of ads are recalled and correctly attributed to the brand, which suggests that 84% of advertising spend may be wasted.
A recent study showed that Internet users now spend an average of 2 hours and 22 minutes on social networks and messaging platforms every day. It seems to have spent a lot of time contacting them, right? Incorrect. On average, you have about 5 seconds to attract the attention of visitors. If your profile doesn’t force them to hang out, it’s over. Every time we open a browser or pick up a tablet, we are bombarded by advertisements, so creative advertisements that can break through the constant impact of content are critical to success. Millward Brown, a British market research company, pointed out the top ten reasons why advertising is widely shared, and numbers are largely regarded as the creativity and attractiveness of advertising. Therefore, it seems that the best way to be most noticeable in advertising “noise” is to attract people. The most eye-catching advertisements are creative advertisements that can attract and keep the audience’s attention. The rest is just lost in the abyss of eternity, that is the Internet!
The practice has proved that creative advertising campaigns can achieve results more effectively. Author James Hurman and others have studied advertising campaigns for 30 years and found that after effective implementation of advertising material campaigns, the return on advertising investment is eleven times that of non-creative advertising campaigns.
Creativity can help brands create followers and promote their products. A study by Micael Dahlen, Sara Rosengren, and Fredrik Torn, published in the Journal of Advertising Research, found that highly creative advertisements are likely to leave their mark on consumers. Facts have proved that many people believe that brands are high-quality and worthy of their attention. This is simply because they are impressed by the hard work they put in to produce such creative advertisements.

Don't use plagiarized sources. Get Your Custom Essay on
Discussion on advertising creativity
Just from $9/Page
Order Essay


work cited:

“The Importance Of Creative In Advertising: Adacado Blog.” Adacado, adacado.com/blog/the-importance-of-creative-in-advertising/.

“Creative Advertising: The Importance of Creativity in Advertising.” Don’t Panic London, 8 Mar. 2021, www.dontpaniclondon.com/importance-of-creativity-in-advertising/ (Links to an external site.).

“Creativity in Advertising: When It Works and When It Doesn’t.” Harvard Business Review, 1 Aug. 2014, hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt.

Belch, George E., and Michael A. Belch. Advertising and Promotion: an Integrated Marketing Communications Perspective. McGraw-Hill, 2021.


Sample 2 & Need responses 2


The term I will be talking about this week is emotional appeals in advertising. Emotional appeals in advertising is when businesses create advertisements that trigger a person’s emotions rather than their rational thoughts. This marketing technique is powerful and effective as most people tend to act on their emotions and can be influenced by them. Advertisements that target people’s emotions try to form an emotional bond with them in order get their desired result, which is to get them interested and interact with their product or service.

Creating an advertisement that appeals to people’s emotions can be difficult when you are unsure about which emotion(s) to target. First the business should get to know their target audience on a deeper level in order to understand what kind of emotions they can target. Telling a story can also cause people to feel emotions towards the story, whether it be happiness, empathy, curiosity, etc. Stories can capture people’s attention and in turn they can tell other people about it and spread the word about the business. Being authentic is important when telling stories and forming an emotional connection with current and future customers. Understanding the message and values of your brand can help make your emotional appeals more effective in advertisements.

There are many times where companies used emotional appeals in their advertising in order to create an emotional response within people when it comes to reacting to their brand. In 2015 Coca-Cola had the “Choose Happiness” campaign where they gave out the message about sharing their good memories. Nike’s “Just Do It” campaign bring out emotions of leadership and taking the first step. World Wildlife Fund evokes fear in their advertisements to bring awareness to the harmfulness of global warming. When done right, companies can evoke the right emotions they wanted their target audience to feel.


Genete, A. (2020, October 20). Emotional Marketing: What It Is and How It Works. Spiralytics Inc. https://www.spiralytics.com/blog/emotional-marketing-what-it-is-and-how-it-works/ (Links to an external site.)

Weber, I. (2018, December 5). 11 Emotional Advertising Examples Most Used by Brands. 11 Emotional Advertising Examples Most Used by Brands – Creatopy. https://blog.creatopy.com/emotional-advertising-examples/ (Links to an external site.)


Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay GET A PERFECT SCORE!!! smile and order essay Buy Custom Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]