Discussion on the Amazon Company

Q1: Amazon is one of the outstanding companies in the world with a high growth rate and this evidenced by its revenues which jumped to 31% to $233 billion in 2018. For years the company that Jeff Bezos founded in 1994 as an online bookseller, is now in the top 5 in the fortune 500 list. The company is diversifying its product portfolio and making efforts to enter into unrelated business areas. Amazon earned $10 billion last year on the strength of its industry-leading online software business, Amazon Web Services.  Amazon web service is a platform that offers flexible, reliable, scalable, easy-to-use and cost-effective cloud computing solutions. Amazon web services are used by many firms in the UAE. Jeff believes that smart companies always proactively focus on developing new products and services for gaining organizational success.

In light of the above, explain how the strategic management process can be applied for Amazon Web Services in the UAE context for gaining organizational success.

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Q2: Deloitte refers to the brand under which independent firms throughout the world collaborate to provide audit, consulting, financial advisory, risk management, and tax services to selected clients. The 2019 report of Deloitte, forecasts that the outlook for the UAE and GCC’s insurance industry is likely to be more promising in 2018 when compared to the previous two years, especially on account of the recovery in oil prices and growth in the overall economies across GCC. Sustained economic growth, rising interest rates, and higher investment income are among the positive factors that appear to be bolstering insurer results in 2018, setting the stage for enhanced top- and bottom-line growth in the year ahead.

In light of the above, analyze the insurance industry environment in UAE by applying Michael Porter’s five forces model of industry competition. You are required to analyze at least three significant forces of your choice with valid reasoning.




Q3. Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 38 countries across the Middle East, Africa, and Asia. In 1995, Carrefour opened its first hypermarket in City Centre Deira UAE and through the years, expanded to several stores in all the emirates of UAE. Carrefour is dedicated to rewarding its loyal customers and offering access to a unique and pleasant shopping experience through special offers and promotions throughout the year. Carrefour focuses on using economies of scale because of its emphasis on the production of large quantities of standardized products. The company believes in offering high-quality products for affordable prices.

Keeping in mind the knowledge you have gained from this course and previous MBA courses, evaluate the business strategies of Carrefour in the UAE context.



Q4. A top-rated hotel in the UAE is planning to increase its business by entering into a strategic alliance with a popular local bank. Mr.Hamad, who is heading the corporate planning division in this hotel, is made responsible for this task. Mr. Hamad was instructed by the top management to explore the possibility of identifying common business goals, shared values, and readiness of the prospective to enter into this alliance. He was asked to prepare a detailed report on how this strategic alliance would help both the partners in developing their respective businesses.

If you were to advise Mr. Hamad on preparing this report, what suggestions would you offer to him on developing a suitable strategic alliance plan?



Q5: Royal Victoria Regional Health Centre (RVH), located in Ontario, is rated as one of the top 10 hospitals in Canada. It provides safe and high-quality care for residents across a large geographical region. RVH provides highly specialized services, and technology not found anywhere else in the region. RVH is a technology-driven modern hospital and its Director decided that closed-circuit television (CCTV) with definition camera technology would be launched in the patient care rooms and operation theaters. The Director is also planning to use a biometric system of fingerprint technology for tracking the presence of medical specialists in the hospital.  He realized that such systems are followed in many of the top hospitals all over the world. However, this decision received mixed reactions from the medical staff in the hospital staff. Some of them requested the Director to look into the ethical aspects of this decision as it is directly impacting upon the privacy of patients and the staff. The senior staff members of this hospital met the CEO and requested him to look into this decision. Driven by these developments, the CEO requested the Director to submit a report on the ethical issues involved in this decision and defend his action through a short presentation in his office.

If you were to be the Director of RVH, what arguments would you present to the CEO on the ethical aspects of this decision?



Course Learning Outcomes Excellent
CLO 1: recognize the key strategic functions that contribute to the organizational success in a given context (9 K1) (PLO 1) For Q1, an excellent response would include the following. (1) The systematic listing of the sequence of steps that have a bearing on the success of Amazon (4 Marks).


(2) Offering valid arguments to justify these steps for creating organizational success for Amazon (2 Marks).


CLO 2: analyze the internal and external business environments of a given organization for creating competitive advantage (9 AR1) (PLO 4)



For Q2, an excellent response would include- (1) Applying the five forces model to the scenario by identifying at least 3 forces (3 Marks).


(2) Justify the suitability of these three forces with relevant justification in the context of UAE (3 Marks).



CLO 3: Evaluate the effectiveness of business strategies in solving highly complex business problems (9 RC1) (PLO 2)


For Q3, the student is required to identify the suitable business strategies for Carrefour (4 Marks) and justify the chosen strategies with suitable arguments (2 Marks)
CLO 4: develop corporate diversification or strategic alliance plan by synthesizing the knowledge gained from the previous courses (9 SK2) (PLO 1)



For Q4, the student would explain the procedure to be followed in planning a strategic alliance (3 Marks).


The best answer includes at least three suggestions for improving the strength of the strategic alliance with valid reasoning (3 Marks)

CLO 5: make ethical decisions to address highly complex environment, consumer protection and markets (9 SD3 ) (PLO 3)


For Q5, the best answer would include at least four arguments to support the ethical aspects of the chosen decision (4 Marks) and present suitable justification for using the technology interface in the hospital (2 Marks)



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