First Light Farm Marketing Plan

First Light Farm Marketing Plan

Michael Madrid

Don't use plagiarized sources. Get Your Custom Essay on
First Light Farm Marketing Plan
Just from $9/Page
Order Essay




















Macro-Level External Environment
Political and Legal
Based on state regulations, eggs have a 30-day shelf life for sales; this ensures the sale of quality eggs.
In chicken production, the government regulation on on-farm processing hinders market sales to restaurant and grocery stores.
The business adheres to the customers’ beliefs and values by producing high-quality meat and eggs free of chemicals. The rapid population increase also favors the firm. The age distribution depicts young families (average age of 34) that may increase overall consumption.
The business uses the internet as a mode of sale increment. The internet is a modernized form of digital marketing by the use of Facebook and Instagram. The use of online purchasing will ensure the ability of customers to order goods remotely.
The county’s increasing population of 11% and a growth in premium grocery offerings indicate a healthy market demand for high-quality meat and eggs free of chemicals. The average income ($59,400) is suitable since it denotes a good purchasing power by the customers.   The business may experience inadequate revenue due to the inability to sell all-beef within a given year.
Competitive Environment
The threat of New Entrants
The organic segment of grocery sales has shown sustained growth, with sales increasing from $5 billion in 2000 to just under $25 billion in 2009. Furthermore, the increased demand for organic-style offerings shows the increased entry in the organic-based market hence increased competition.
Firms that will have their on-farm processing facilities will pose a threat.
The Threat of Substitute Products
Other firms that produce plant-based proteins.
Internal Environment
Firm Structure
The firm is a family-based business having two proprietors.
Firm Culture
To produce high-quality, organic-based foods (eggs, beef, poultry, pork) free of chemicals and use methods to restore land fertility.
Firm Resources
Land-ponds, wells labor; family, animals (chicken turkey cattle)



• Flexibility in meeting the restaurants and market needs.
• High-quality product offerings that exceed competitor’s offerings of price, quality, and service.
• Tech-savvy; ability to use the internet for digital marketing and increasing sales through purchasing.
• Environmental factors, such as drought.
• A limited marketing budget to enable brand awareness.
• Increased competition.
• Scarce labor.
• Growing market share with increased population
• USDA inspected chicken processing
• Fertile land and amenities
• Availability of financial resources
• An out-of-state, already established competitor that has decided to make customer service and flexibility their selling point.
• Competitive market.
• Poor weather will lower field yields.
• Turkey and chic mortality
There are three types of competitors that the farm faces:
1. Supermarkets: The advantage of the supermarket is convenience.  There are many supermarkets around the area, and they are open many hours during the day.  Their disadvantage is price and quality.  The quality is sub-par to the ones that are organic-based.
2. Similar local farmers: These are very similar functions to such organic-based farming, sometimes large or small. There seems to be room in the market for multiple farmers.


The goal is to feed the growing population by using various technology trends, reaching consumers widely, and attaining consumer satisfaction.
1. Creation of demand.
2. Attaining customer satisfaction.
3. Generation of profits.
4. Creating favorable public image and goodwill.


Market Segmentation, Target Marketing, Positioning
The region is made up of a population of 7.1million people. Most of the population is based on average age of 34 and an average income of $59400.Hence the market can be divided into the active population from ages 20-60. And an income-earning population with the capability to afford the products.

Target Marketing
The business targets customers who make up an underserved niche market for organic and sustainable agriculture. The target consumers are between the ages of 20 and beyond. Regardless of their age (whether they fall at the upper or lower end of the target range), they lead active lifestyles. These active consumers represent a demographic group of well-educated and successful individuals; they are single or married and raising families. Household incomes generally range averagely at $59400.Individual with disposable income that has the desire to consume quality produce. The future goal is to target a wider audience.
This involves developing a position for each segment and developing a marketing program for each component.


Marketing Mix Strategies
Product/Branding Strategies
The business offers a range of high-quality chemical-free organic-based products, which include eggs, poultry, beef, and pork. These products have been carefully bred following state regulations and are top-tier natural products. They are affordable products that offer nourishing benefits to the body. This organic-based strategy will ensure the business concept in line with the future trends since most people opt for organic-based products free of chemicals.
Service Strategies
The business is marketed through the internet on platforms such as Facebook and Instagram. This offers individuals the ability to acquire services through the internet by also being able to purchase remotely from their homes’ comfort. Direct sales to groceries and restaurants are also a practical service strategy.
Pricing Strategies
The firm is not concerned with setting very high prices to signal luxury or prestige, nor is it attempting to offset low prices by selling increased quantities of products.  Instead, value pricing is preferred so that customers feel comfortable purchasing these organic-based products. Factors such as input costs and revenue are expected to play a massive role in determining the price. For instance, eggs cost $4 per dozen eggs, quite affordable. This is priced competitively, offering a good value against the competition.
Supply Chain Strategies
The farm will operate on a direct sales system that will link the farm to the families they serve.  There are no intermediaries, which also ensure that the cost bared by the consumer is not exaggerated. Products are also directly placed in restaurants, grocery stores, and health food stores.
Integrated Marketing Communications (IMC) Strategies
The use of the internet ensures that all forms of communications and messages are carefully linked together. Responding to Facebook and Instagram messages provides a prompt reply to customer messages.
The following milestones identify the critical marketing programs.  It is essential to accomplish each one on time and budget.
Marketing Action Plan for Initial Launch

AdvertisingStart DateEnd DateBudget
Advertising campaign1/6/20211/1/2022$3,200
Total Advertising Budget


Monthly Sales Forecast to End of First Year

First-Year Budget
1st-year budget $100,000
Marketing Control and Metrics
Metrics are the foundation for any successful marketing strategy,
Customer Retention Rate.
Customer Retention Rate is a metric used to calculate how loyal your customers are.
Return on investment
ROI is a measurement tool used to calculate the effectiveness and value of an investment.
ROAS (Return On Advertising Spend).
Put merely, ROAS is a tool used to measure the profit made from advertising.

Difficulties and risks:
• Problems are generating visibility.
• An already established competitor that chooses to compete on quality and flexibility.
• Poor weather could hamper crop yields.
Worst case risks may include:
• Determining that the business cannot support itself on an ongoing basis.
• Having to liquidate equipment to cover liabilities.











First Light Farm Business Plan by Ben and Meg Walton
M Porter, Competitive Strategy: The technique for analyzing competitors (New York: Free Press, 1998)



Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay GET A PERFECT SCORE!!! smile and order essay Buy Custom Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]