Global and competitive strategy Executive Summary

This course is concerned with the formulation and analysis of business strategy. Business strategy is the set
of objectives and policies that collectively determine how a business positions itself to increase its returns
and create economic value for its owners and stakeholders. Students will be introduced to analytical
techniques for diagnosing the competitive position of a business, evaluating business strategies, and
identifying and analyzing specific business options.
Course Scope:
This course serves as a cohesive map for strategic management. It is designed to integrate the accepted
theories in the area with real world applications to provide students with the basic knowledge and skills
needed for strategic management. Lecture and class assignments given in the course are intended to help
students understand the needs of modern public and private organizations, including emerging national and
international trends. By the end of the course, students should be able to understand the basic elements of
planning and implementing strategy.
After successfully completing this course, you will be able to
1. Demonstrate how globalization and environmental sustainability influence strategic management
2. Evaluate the relationship between social responsibility and corporate performance
3. Analyze aspects of an organizations environment that can influence its long-term decisions
4. Assess a companys corporate culture and how it might affect a proposed strategy
5. Examine the basic types of strategic alliances
6. Critique a variety of functional strategies that can be used to achieve organizational goals and
7. Analyze the centralization versus decentralization issue in multinational corporations
8. Use the strategic audit as a method of organizing and analyzing case information
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Week 1: Foundations of Global Strategy
Learning Objectives
Demonstrate how globalization and environmental sustainability influence strategic management
Learning Materials
Chapter 1: Competing in a Global World
Activities and Assessments
Introduction Discussion
Week 2: Culture and Ethics
Learning Objectives
Analyze aspects of an organizations environment that can influence its long-term decisions
Assess a companys corporate culture and how it might affect a proposed strategy
Learning Materials
Chapter 2: The Globalization of Companies & Industries
Activities and Assessments
Week 2 Quiz
Discussion Post 2
Week 3: International Strategies
Learning Objectives
Examine the basic types of strategic alliances
Learning Materials
Chapter 3: Generic Strategies for Global Value Creation
Activities and Assessments
Review the Week #8 assignment and begin researching and writing
your response.
Discussion Post 3
Week 4: Competitive Dynamics
Learning Objectives
Examine the basic types of strategic alliances
Learning Materials
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Chapter 4: Global Strategy as Business Model Changes
Activities and Assessments
Review the Week #8 assignment and begin researching and writing your response.
Discussion Post 4
Week 5: Corporate-Level Strategies
Learning Objectives
Analyze the centralization versus decentralization issue in multinational corporations
Learning Materials
Chapter 5: Target Markets and Modes of Entry
Activities and Assessments
Review the Week #8 assignment and begin researching and writing your response.
Discussion Post 5
Week 6: Corporate Social Responsibility
Learning Objectives
Evaluate the relationship between social responsibility and corporate performance
Learning Materials
Chapter 6: Globalizing the Value Proposition
Chapter 7: Global Branding
Activities and Assessments
Review the Week #8 assignment and begin researching and writing your response.
Discussion Post 6
Week 7: Evaluation and Case Analysis
Learning Objectives
Use the strategic audit as a method of organizing and analyzing case information
Learning Materials
Chapter 8: Globalizing the Value Chain Infrastructure Chapter 9: Global Supply Chain Management
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Activities and Assessments
Week 7 Quiz
Discussion Post 7
Week 8: Putting It All Together
Learning Objectives
Critique a variety of functional strategies that can be used to achieve organizational goals and objectives
Learning Materials
Chapter 10: Globalizing the Management Model
Activities & Assessments
Week #8 assignment Due
Discussion Post 8
Grade %
Discussions 40.00 %
5.71 %
5.71 %
5.71 %
5.71 %
5.71 %
5.71 %
5.71 %
Introduction Discussion
Week 2 Discussion
Week 3 Discussion
Week 5 Discussion
Week 6 Discussion
Week 7 Discussion
Week 8 Discussion
Assignments 15.00 %
Week 8 Assignment-Case Study 15.00 %
Exam 20.00 %
Mid-Term Exam – Week 4 20.00 %
Quizzes 25.00 %
Week 2 Quiz 8.33 %
Week 5 Quiz 8.33 %
Week 7 Quiz 8.33 %
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Book Title: Various resources from the APUS Library & the Open Web are used. Please
visit eReserve to locate the course.*
Publication Info:
Web Sites
In addition to the required course texts, the following public domain web sites are useful. Please
abide by the universitys academic honesty policy when using Internet sources as well. Note web site
addresses are subject to change.
Site Name
PwC Strategy& Inc.
Global Strategy
Web Site URL/Address
http://www.strategy – is-globalstrategy/
Course Guidelines
Citation and Reference Style
Students will follow APA format as the sole citation and reference style used in written assignments
submitted as part of coursework to the School of Business.
Please note that no formal citation style is required on discussion assignments in the School of
Businessonly attribution of sources (please see details regarding discussion communication below).
Tutoring offers online homework help and learning resources by connecting students to certified
tutors for one-on-one help. AMU and APU students are eligible for 10 free hours of tutoring provided by
APUS. Tutors are available 24/7 unless otherwise noted. also has a SkillCenter Resource
Library offering educational resources, worksheets, videos, websites and career help. Accessing these
resources does not count against tutoring hours and is also available 24/7. Please visit the APUS
Library and search for ‘Tutor’ to create an account.
Late Assignments
Students are expected to submit classroom assignments by the posted due date and to complete the
course according to the published class schedule. The due date for each assignment is listed under
each assignment.
Generally speaking, if arrangements are not made in advance, a late penalty of 10% will be assessed
for any assignment submitted 1-7 days past the due date. Assignments will not be accepted after the
7th day. No work will be accepted past the final day of class, unless prior arraignments have been
made with the instructor.
As a working adult, your time is limited and often out of your control. Faculty may be more flexible if they
know ahead of time of any potential late assignments.
Turn It In
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Faculty may require assignments be submitted to will analyze an assignment
submission and report a similarity score. Your assignment submission is automatically processed
through the assignments area of the course when you submit your work.
Academic Dishonesty
Academic Dishonesty incorporates more than plagiarism, which is using the work of others without
citation. Academic dishonesty includes any use of content purchased or retrieved from web services
such as or Scribd. Additionally, allowing your work to be placed on such web
services is academic dishonesty, as it is enabling the dishonesty of others. The copy and pasting of
content from any web page, without citation as a direct quote, is academic dishonesty. When in doubt,
do not copy/paste, and always cite.
Submission Guidelines
Some assignments may have very specific requirements for formatting (such as font, margins, etc) and
submission file type (such as .docx, .pdf, etc). See the assignment instructions for details. In general,
standard file types such as those associated with Microsoft Office are preferred, unless otherwise
It is the students responsibility to ensure the all submitted work can be accessed and opened by the
Disclaimer Statement
Course content may vary from the outline to meet the needs of a particular group or class.
Communicating on the Discussion
Discussions are the heart of the interaction in this course. The more engaged and lively the exchanges,
the more interesting and fun the course will be. Only substantive comments will receive credit. Although
there is a final posting day/time after which the instructor will grade and provide feedback, it is not
sufficient to wait until the last day to contribute your comments/questions on the discussion. The purpose
of the discussions is to actively participate in an on-going discussion about the assigned content.
Substantive means comments that contribute something new and important to the discussion. Thus a
message that simply says I agree is not substantive. A substantive comment contributes a new idea or
perspective, a good follow-up question to a point made, offers a response to a question, provides an
example or illustration of a key point, points out an inconsistency in an argument, etc.
As a class, if we run into conflicting view points, we must respect each individual’s own opinion. Hateful
and hurtful comments towards other individuals, students, groups, peoples, and/or societies will not be
Students must post a response to the weekly discussions prompt and post the required number of replies
to other students refer to the grading rubric and/or discussion instructions for specific expectations on
number of replies.
The main response to the discussion need to be provided mid-week refer to the grading rubric and/or
discussion instructions for specific expectations. Late main response posts to a discussion will not be
accepted without prior instructor approval.
Replies must be posted in the week due and replies after the end of the each week will not be graded.
Quizzes and Exams
Quizzes and exams may consist of true/false, multiple choice, and short essay questions. Each
quiz/exam is accessible only once. Once a quiz/exam is accessed, you will not be able to access it
again if you disconnect. Therefore, allocate time to complete your quiz/exam. Weekly quizzes/exams
must be submitted by midnight Eastern Time, Day 7 of the assigned week. Late quizzes and the midterm exam submitted 1-7 days past the due date will be penalized 10%. The final exam must be
submitted by the last day of the course unless prior instructor approval has been granted.
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University Policies
Student Handbook
Drop/Withdrawal policy
Extension Requests
Academic Probation
Disability Accommodations
The mission of American Public University System is to provide high quality higher education with emphasis
on educating the nations military and public service communities by offering respected, relevant, accessible,
affordable, and student-focused online programs that prepare students for service and leadership in a
diverse, global society.
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