OL 501 Milestone One Guidelines and Rubric
Overview: In this milestone, you will submit the Introduction and Analysis of Business Environment for your chosen case study. Use the worksheet provided to
complete the introduction and analysis of the business environment.
Specifically, the following critical elements from the final project must be addressed:
I. Introduction: In this section, characterize the organization you have chosen for your final project.
A. Identify the organization’s mission, vision, and values.
B. Explain the challenge(s) facing the organization. Support with specifics from the case.
II. Business Environment: Analyze the internal and external setting of your chosen organization.
A. Perform a TOWS analysis to determine a strategic approach to threats, opportunities, weaknesses, and strengths for your chosen organization.
B. Based on the TOWS analysis, ascertain strategic areas for improvement in the organization’s approach to doing business. Support with specifics
from the case.
C. Prioritize the areas to address by how well they align with the organization mission and values.
Rubric
Guidelines for Submission: This 2- to 3-page paper must be submitted using the worksheet provided. Use double spacing, 12-point Times New Roman font, and
one-inch margins. All references must be cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Introduction: Mission,
Vision, and Values
Identifies the company mission,
vision, and values
Identifies the company mission,
vision, or values, but not all three,
or misidentifies one or two
Does not identify the company
mission, vision, and values
10
Introduction: Challenges Explains the challenges facing the
organization with supporting
detail from the case
Explains the challenges facing the
organization, but explanation
contains inaccuracies or lacks
supporting detail
Does not explain the challenges
facing the organization
18
Business Environment:
TOWS Analysis
Performs a TOWS analysis to
determine a strategic approach to
strengths, weaknesses,
opportunities, and threats for the
chosen company
Performs a TOWS analysis, but the
analysis is not complete or
contains inaccuracies regarding
content or strategic implications
Does not perform a TOWS analysis 26
Business Environment:
Areas for Improvement
Based on the TOWS analysis,
ascertains possible areas for
improvement with some
supporting information
Ascertains possible areas for
improvement, but lacks support,
contains inaccuracies, or misses
direct correlation to TOWS
Does not ascertain possible areas
for improvement based on the
TOWS analysis
18
Business Environment:
Prioritize Areas
Prioritizes the areas to address by
how well they align with the
company mission and values
Prioritizes the areas to address,
but they are misaligned with
company mission and values
Does not prioritize the areas to
address by how well they align
with the company mission and
values
18
Articulation of Response Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
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