Basam340 Assignment 1
About Wonderful Coffee Shop:
For this assignment, we would use a Coffee shop business and call it a Wonderful Coffee shop. The Wonderful Coffee shop will be specializing in the leading coffee, but there will be other drinks available in the shop. The Wonderful Coffee shop will have the latest technology in the beverages and foodservice industry to offer both cold and hot beverages convenient, efficient, and timely. Some of the Wonderful Coffee shops offer espresso coffee, blended tea, beverage such as hot chocolate, frozen coffee, and other customized beverages and drinks per customer requests. The coffee shop will focus on two types of customers: the daily commuter and captive consumer. If Wonderful Coffee shop wants to continue staying in business, there should be at least ten drive-through coffee shops across Vancouver, Washington, for at least five years. Wonderful Coffee shop intends to maintain a competitive edge through the continuous production of high-quality products a competitive edge and grow ten other coffee retail shops across the Washington State.
Wonderful Coffee Shop’s mission is to organize into three-phase that are a vital link to the business’s growth. The first mission focus on the products that offer all customers high-quality coffee and other beverages in the most efficient and timely manner. The second mission focus on the social aspects which we want the customer comment and suggestion to improve our service. The last phase is the economic aspect that Wonderful Coffee Shop will operate and grow at a profitable rate will be realized through sound economic decisions. Wonderful Coffee Shop target want to target customers are daily commuters and captive consumers. Daily commuters are the potential clients who travel daily to and from work. Captive consumers are those clients who live around, and their movements are environmentally restricted. They include people working in hospitals, campus students, and school pupils.
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