This assessment is worth 10% of your overall grade
Due by the end of Week 7.5 at 11:59 pm, ET.
Completing this Assessment will help you to meet the following:
As you have progressed through your program, you have learned about the importance of presenting yourself professionally. This is not limited to the workplace and is crucial to remember when you are using the internet. Creating a personal brand that is reflective of your foundational values both in and out of the workplace is essential. When you first meet someone, the next step is often looking them up online. You likely do not want a potential employer to stumble upon photos of you that give a perception that you are irresponsible or have questionable judgement.
This assessment will require you to create a personal brand showcasing your leadership and management capabilities through professional technologies. The professional technology could be LinkedIn, MyCred, or a professional website (i.e. weebly.com or wix.com). The choice is yours.
Your ability to demonstrate competencies to obtain a position in your career discipline or an advancement in your current position is essential.
Take a moment to reflect on your personal and professional development over time. Create a personal branding statement that will showcase your leadership and management capabilities. Upload a copy of your personal brand using the shared link to your ePortfolio and attach it to the course outcome above.
A benefit to writing a personal branding statement helps emphasize core values, strengths, personality, leadership and relationship attributes.
Breaking the concept into pieces, a personal branding statement may explain:
Consider the following in creating your branding statement:
Resources for Personal Branding:
Video: Powerful Personal Branding, presented by Ann Bastianelli by accessing the link below: https://youtu.be/hcr3MshYe3g
Article: The article will provide examples to discover more about branding yourself.
Smith, M. (2018). Uncover Effective, Expert Personal Brand Statement. Retrieved from https://www.milesanthonysmith.com/blog/personal-brand-statement-examples
The personal branding statement must relate to personal leadership and management capabilities. 75 pts.
The personal brand must be shared using a professional website. The content must be of quality and thoroughness. 15pts
The student must use proper spelling, grammar, and write in complete sentences. 10pts.
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