Sample Export Marketing Plan Outline
Instructions: Prepare a sentence outline using the template below. A
Sentence Outline is a workable blueprint of your final project (Export
Marketing Plan) to be written. A sentence outline requires each
heading and sub-heading to be written in complete sentences. It
expresses the specific and complete idea that each section of the
paper will cover. Your sentence outline should, if done thoroughly and
carefully, represent almost a first draft of your research paper.
Table of Contents
Executive Summary (one or two pages maximum)
Introduction: Why Your Company Should Export
Export Policy Commitment Statement
• Product or Service
• Operations Personnel
• Export Company Organization
• Resources of the Firm
• Market Consumption
• Identifying, Evaluating, and Selecting Target Market
• Product Selection and Pricing
• Distribution Methods
• Terms and Conditions
• Sales Goals: Profit and Loss Forecasts
Transportation & Logistics
• Export Documentation
• Customs Procedures
• Method of Shipping (Freight Forwarders, Shippers’ Association,
Express Carriers, etc.)
• Packing, labeling, documentation, and insurance requirements
• Tariffs & Import Fees
• Startup budget
• Pro Forma Financial Statements (Balance Sheet, Income
Statement, Cash Flow Statement)
• Timeline of Activities, Deadlines, etc. (may be represented using
a GANTT Chart or other Project Management Tool)
• Periodic Operational and Management Review (Measuring
Results Against Plan)
Background Data on Target Market
• Basic Market Statistics: Historical and Projected
• Background Facts
• Competitive Environment
• Consumption Data (imports, domestic production, etc.)
• Product pictures, Market Study, Sample Promotional Literature,
Sample Lease Agreement, Sample Letters of Intent from
Suppliers, Sample Letters of Credit, Major Assumptions Made in
Preparing Plan, anything other relevant documents, etc.
Scholarly Sources (at least 10)
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