For this case analysis assignment, you will need to read the case:
Starbucks Coffee Company: Transformation and Renewal (I’ve attached it)
and answer the question below; you want to explain your answer thoroughly.
Here are the questions:
Question 1: How do you think the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, had a role in the success of Starbucks in difficult times?
Question 2: What do you think Schultz means when he says that Starbucks is “redefining the role of a for-profit company?”
Question 3: Review “Our Starbucks mission” in Exhibit 8 of the case. What do you make of Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks and its impact on the profits?
There are no page/word limits for this assignment. Again, please be sure to explain your responses thoroughly.
Your work must:
Meet formatting requirements that are shown in the syllabus.
Be in .pdf format
Submissions that miss ANY of the above criteria may not be considered.
Good Luck!
Rubric
CASE RUBRIC R3
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeProper organization, professional writing, and formatting. Follows all formatting instructions; proper grammar, spelling, punctuation, professional writing, and syntax.
25.0 to >20.0 pts
EXCELLENT
Follows all formatting instructions; excellent grammar, spelling, punctuation, professional writing, and syntax
20.0 to >10.0 pts
AVERAGE
Follows most formatting instructions; adequate grammar, spelling, punctuation, professional writing, and syntax.
10.0 to >0 pts
NEEDS IMPROVEMENT
Does not meet most formatting instructions. Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement
25.0 pts
This criterion is linked to a Learning OutcomeQUESTION 1 (SLO1)Identify and actively engage in behaviors conducive to individual health, well-being or development, and understand the value of maintaining these behaviors throughout their lifespan (SLO1)
25.0 to >20.0 pts
EXCELLENT
Describes in detail how the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, influence the success of Starbucks in difficult times.
20.0 to >15.0 pts
AVERAGE
Identifies how the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, influence the success of Starbucks in difficult times but does not provide a clear explanation. Misses some of key points.
15.0 to >0 pts
NEEDS IMPROVEMENT
Has a vague idea of how the upbringing, experiences, self-development of CEO and co-founder, Howard Schultz, influence the success of Starbucks in difficult times.
25.0 pts
This criterion is linked to a Learning OutcomeQUESTION 2Demonstrate an understanding of corporate social responsibility (CSR) and redefining the role of a for-profit company as defined by Howard Schultz.
25.0 to >20.0 pts
EXCELLENT
Shows superior knowledge of the CSR and redefining and repositioning a company in the social environment; is able to provide quality analysis/response to the question. Effectively outlines major points and organizes the response properly.
20.0 to >15.0 pts
AVERAGE
Shows some knowledge of the CSR and redefining and repositioning a company in the social environment; is able to provide some analysis/response to the question. Outlines a limited number of major points and organizes the response to some extent.
15.0 to >0 pts
Below Standard
Shows limited knowledge of the CSR and redefining and repositioning a company in the social environment; is able to provide limited analysis/response to the question. Outlines a very limited number of major points. May lack organization and flow in the arguments/response.
25.0 pts
This criterion is linked to a Learning OutcomeQUESTION 3 (SLO2)Identify and apply strategies leading to health, well-being or development for community members of diverse populations (SLO2)
25.0 to >20.0 pts
EXCELLENT
Accurately discusses Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks. Demonstrates its impact on the firm profits in detail.
20.0 to >15.0 pts
AVERAGE
Explains some of Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks. Describes its impact on the firm profits but omits a few minor ones.
15.0 to >0 pts
NEEDS IMPROVEMENT
Has difficulty identifying Schultz’s take on corporate responsibility and the diversity of the workforce at Starbucks. Does not describe its impact on the firm’s profits.
25.0 pt
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