The Business Description
We can look for indicators as to what the client’s needs are and what sort of project goals might
benefit them the most by finding information about the client and analyzing their business description.
Much of this information may be found on the client’s website (assuming that they have one). There
may be other information available online through a Google search, but you must be cognizant of their
reliability. If credible information is unavailable online, then you may have to engage in your own
primary research. This may include interviews, observations or proactive collection of informational
resources (such as going to the client’s physical office/storefront/building and locating a pamphlet). If
the company or organization you choose is national in scope, there may be additional information
available through the Library databases about that organization and/or its industry. (Ask a librarian to
help you identify such information)
Much of your project proposal may be derived from your client’s business description. The business
description will include initial basic information such as the client’s name, where they are located and
what they do (as in what is the nature of their business or what they offer—is it a good or a service; is
it something tangible or intangible?) It may also give a brief history of their background or touch on
their overall mission and goals. From there, you can form ideas of what media-based product/s might
be relevant and helpful for the client.
Overall, your project proposal should include the following elements:
● The client
○ Who is the client, what do they do, where are they located?
○ What is their business description/category?
○ Do they employ few or many people?
○ What is their mission statement?
○ Do they provide a vision statement or values?
○ How do they represent themselves (i.e. company website, Facebook, Instagram, Twitter)?
○ Based on the above, who seems to be their target audience?
○ Give a brief summary of their history or background.
● The media-based product
○ What is the organization/company challenge or opportunity that your communication plan
and related media product/s can help solve or help? Is the challenge or opportunity more
closely aligned with a marketing goal, financial goal or societal goal?
○ What media-based product/s do you think you would you like to create?
○ What additional research if any, will be useful before you do so?
○ What resources will you need to develop your media product/s?
● The skill set
○ Briefly explain how what you learned in each minor may be utilized or helpful in completing
your work for this course. If you do not think that a minor will be utilized much in your
project, why not?
● The rationale
○ Why are you proposing the media product/s you have initially identified here? (The
proposed product/s should be simple to relate back to each minor, but if it is not, then give
a case for why you have chosen it. For example, does the product reflect your future career
goals, or a job or industry that you are currently in, or an interest or talent of yours?)
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