Marketing plan topic
Marketing plan topic; Digitalization as an essential aspect in sports marketing
Technology has been seen to play a significant role in various industries. As they say, technology makes the world look like a small village; this is also the case in the sports industry. Technology has had a significant impact on sports products (Yüce & Gökce,2017). For instance, a customer from anywhere globally can receive sports goods of, say, Nike for a particular team and athlete by ordering these products online. Moreover, sports information about teams is readily available through the internet. Advertisement of various sports products also takes place through various technological modes like television and social media.
In times when the world is going through the effects of a pandemic, sport is highly dependent on technology. Technology will play a role in going against the odds of the pandemic. For instance, when we look at one sports product, personal training, due to measurements to curb the pandemic, YouTube has been used to showcase various personal training mechanisms. Moreover, currently, fans have no access to a sporting event but can still access the events at their homes. Moreover, interviews on athletes are being done virtually while gathering information from them.
Finally, most sporting teams gain their revenue through viewership. This shows how effective digitalization is to sports as a whole. Therefore, in this research, we seek to create a marketing plan aimed at various digital modes.
Yüce, A., Katırcı, H., & Gökce, S. (2017). From traditional to digital sports marketing: a conceptual study. Journal of Academic Social Science Studies, (55), 543-556.
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